We help organizations become employers of choice.

MISSIONX | X VALUESX | X MANAGEMENT BIOX | X OUR AFFILIATES

MISSION

Our mission is to help companies become better places to work through increasing trust among employees and improving communications throughout the organization.

We tell the truth. We report research data objectively and don’t misrepresent research findings to serve any individuals’ agenda or soften a difficult message to our client. We believe both positive and negative findings are informative and present opportunities for learning.

We embrace simplicity. We believe less is more. We review survey data, cut through the “noise,” and consolidate findings into concrete,bite-size, actionable items.

We’re curious. We value continuous learning and are open to new ideas. We strive to stay abreast of the latest developments in research methods, management theory, and organization development. We believe by nurturing a curious mind grounded in solid research, we can deliver high-quality and insightful work to our clients.

We have fun at work. We want our clients and associates to enjoy the process as we discover what matters most to employees, design services and processes to create a better experience for employees, and take steps to build a better workplace that’s healthy and rife with opportunities.

MANAGEMENT BIO
Pi Wen Looi, Ph.D.

Pi Wen Looi is the Founder and Principal of Novacrea Research Consulting. She founded Novacrea with a mission to help companies create a positive work environment so that they can reap the benefits of having engaged employees. Her clients have included start-ups, Fortune 500 companies, and nonprofit organizations.

Pi Wen discovered her passion to work with people rather than write codes when she worked at NEC Singapore. Hired as a Systems Engineer, she found herself most energized when talking with clients to discover their needs and providing training to the staff after a customized solution was delivered.

She started her professional career in talent management consulting with the Communications Practice at Hewitt Associates in 1995. As a Listening Consultant, Pi Wen led and managed employee engagement survey projects, interviewed executives, and moderated employee focus groups for Fortune 500 companies.

In 1999, Pi Wen moved to the Research Practice where she led Hewitt’s global Best Employers study. In this role, she created a consistent research framework for 16 countries; collaborated with project managers in Asia Pacific, Europe, India, Latin America, and North America to facilitate knowledge transfer; partnered with Marketing to launch an online portal for the global study; and provided statistical analysis guidance to associates in India. Her experience working with associates around the world has further honed her facilitation skills and deepened her understanding of the nuances of communication styles across cultures. In addition, Pi Wen has done extensive research on successful leaders. Her research contribution was acknowledged in Leading the Way by Robert Gandossy and Marc Effron and Leadership and Talent in Asia by Mick Bennett and Andrew Bell. Recently, she also published an article on “Healthy Workplaces for Better Engagement” in Human Factor.

Her latest endeavor is to integrate research in positive psychology, design thinking, and health and wellness to help her clients create a work environment that supports and motivates employees. When she’s not consulting with clients or writing, Pi Wen enjoys capturing myriad human expressions through her camera lens.

Pi Wen received her Ph.D. and master’s degrees in applied quantitative psychology from Ohio University and her B.S. in mathematics from the National University of Singapore. She is a member of the Northern California HR Association (NCHRA), the American Society for Training and Development (ASTD), and a Board Member of ASTD Golden Gate Chapter.

OUR AFFILIATES

We regularly collaborate with the following organizations whose services complement our own. Through this partnership, we can provide you with high-quality and efficient survey tools to assess employee engagement at your company.

Insightlink Communications
Insightlink specializes in the design, administration, and analysis of surveys to measure employee attitudes and opinions.

Jennifer Green, CEO, Principal, Green Global Resources
Jennifer Green is Principal and CEO of Green Global Resources, a Human Resource Consulting firm founded in 2006 and focused on strategically maximizing the organization's human capital effectiveness through a process of Assessment, Planning, and Implementation of Workforce Capabilities, the Compensation and Benefits Structure,  the Total Cost of the Workforce (TCOW), and Best Global Workplace Practices that foster Employee Engagement. Green Global Resources has globally expert senior consultant resources that apply recent Corporate experience to provide clients Best in Class solutions to today's complex problems.

Jennifer has over 25 years of experience in HR Senior Leadership roles in Global Total Rewards, Workforce Planning, Global HR Leadership positions, and as a Business Partner at Synopsys, Seagate, Rosche, and KLA -Tencor.  Some of the clients she has worked with include: Netflix, Magellan Navigation, Accuray, BEA Systems, Time Warner Cable (TWC), and the U.S. Department of the Navy (USDN), Civilian Division. 

She has been asked to regularly speak on related topics at Northern California Human Resource Association (NCHRA) sessions, National Foreign Trade Conference (NFTC) HR conferences, Global HR News, and has conducted San Jose State Professional Development HR certification courses in Global Compensation.

Learn more at: www.greenglobalresources.com

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