We help organizations become employers of choice.

MISSIONX | X VALUESX | X MANAGEMENT BIOX | X OUR AFFILIATES

MISSION

Our mission is to help companies become better places to work through increasing trust among employees and improving communications throughout the organization.

We tell the truth. We report research data objectively and don’t misrepresent research findings to serve any individuals’ agenda or soften a difficult message to our client. We believe both positive and negative findings are informative and present opportunities for learning.

We’re curious. We value continuous learning and are open to new ideas. We strive to stay abreast of the latest developments in research methods, management theory, and organization development. We believe by nurturing a curious mind grounded in solid research, we can deliver high-quality and insightful work to our clients.

We have fun at work. We want our clients and associates to enjoy the process as we discover what matters most to employees, design services and processes to create a better experience for employees, and take steps to build a better workplace that’s healthy and rife with opportunities.

MANAGEMENT BIO
Pi Wen Looi, Ph.D.

Pi Wen Looi is the founder of Novacrea Research Consulting. She is an expert in employee engagement, employer branding, and best employers research and is a licensed facilitator of The Coaching Clinic. She has more than 15 years’ experience in research, consulting, focus group moderation, and meeting facilitation. Her clients have included start-ups, Fortune 500 companies, and nonprofit organizations.

Pi Wen is fluent in English, Mandarin, and Cantonese. She brings a unique cultural perspective to consulting with clients as she has worked with organizations and associates globally and grew up in Malaysia and Singapore. Her experience working with associates in Asia Pacific, Europe, India, Latin America, and North America has further honed her facilitation skills and deepened her understanding of the nuances of communication styles across cultures.

Previously, Pi Wen worked at Hewitt Associates where she led a global research team that studied the characteristics of best employers. Her research contribution was acknowledged in Leading the Way by Robert Gandossy and Marc Effron and Leadership and Talent in Asia by Mick Bennett and Andrew Bell. Pi Wen has taught undergraduate courses ranging from research methods to human memory. She has presented a lecture on "Research Methods: Applications in Business" to graduate students in the Learning and Organizational Change program at Northwestern University. When she’s not consulting or writing, Pi Wen enjoys capturing myriad human expressions through her camera lens.

Pi Wen received her Ph.D. and master’s degrees in applied quantitative psychology from Ohio University and her B.S. in mathematics from the National University of Singapore. She is a member of the American Society for Training and Development (ASTD) and Northern California HR Association (NCHRA).

OUR AFFILIATES

We regularly collaborate with the following organizations whose services complement our own. Through this partnership, we can provide you with high-quality and efficient survey tools to assess employee engagement at your company.

Insightlink Communications
Insightlink specializes in the design, administration, and analysis of surveys to measure employee attitudes and opinions.

Jennifer Green, CEO, Principal, Green Global Resources
Jennifer Green is Principal and CEO of Green Global Resources, a Human Resource Consulting firm founded in 2006 and focused on strategically maximizing the organization's human capital effectiveness through a process of Assessment, Planning, and Implementation of Workforce Capabilities, the Compensation and Benefits Structure,  the Total Cost of the Workforce (TCOW), and Best Global Workplace Practices that foster Employee Engagement. Green Global Resources has globally expert senior consultant resources that apply recent Corporate experience to provide clients Best in Class solutions to today's complex problems.

Jennifer has over 25 years of experience in HR Senior Leadership roles in Global Total Rewards, Workforce Planning, Global HR Leadership positions, and as a Business Partner at Synopsys, Seagate, Rosche, and KLA -Tencor.  Some of the clients she has worked with include: Netflix, Magellan Navigation, Accuray, BEA Systems, Time Warner Cable (TWC), and the U.S. Department of the Navy (USDN), Civilian Division. 

She has been asked to regularly speak on related topics at Northern California Human Resource Association (NCHRA) sessions, National Foreign Trade Conference (NFTC) HR conferences, Global HR News, and has conducted San Jose State Professional Development HR certification courses in Global Compensation.

Learn more at: www.greenglobalresources.com

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